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Sports marketing / Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow.

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson [2013]Copyright date: c2013Edition: first editionDescription: xxi, 391 pages : cololr illustration ; 30 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780132135467 (alk. paper)
Subject(s): DDC classification:
  • 796.0688 23 F.M.S
LOC classification:
  • GV716 .F48 2013
Contents:
Sports meets marketing -- Examining sports entertainment consumption -- Understanding the marketing environment -- Segmenting audiences for sports -- Building a relevant brand -- Defining the product offering -- Tapping into passion through experiential marketing -- Planning the brand story- communications strategy -- Creating the brand story- communications campaigns -- Telling the brand story- communications channels -- Leveraging sports brands through sponsorship-linked marketing -- Measuring sports brand performance -- Living the brand promise: delivery of sports experiences -- Preparing future sports marketers.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B10 Commerce and business administration ( Marketing ) 796.0688 F.M.S (Browse shelf(Opens below)) Available 00011617

new bus 15

Includes bibliographical references and indexes.

Sports meets marketing --
Examining sports entertainment consumption --
Understanding the marketing environment --
Segmenting audiences for sports --
Building a relevant brand --
Defining the product offering --
Tapping into passion through experiential marketing --
Planning the brand story- communications strategy --
Creating the brand story- communications campaigns --
Telling the brand story- communications channels --
Leveraging sports brands through sponsorship-linked marketing --
Measuring sports brand performance --
Living the brand promise: delivery of sports experiences --
Preparing future sports marketers.

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