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The cores of strategic management / Katsuhiko Shimizu.

By: Material type: TextTextPublication details: New York ; London : Routledge, 2012.Description: x, 136 p. : ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415886994 (hbk. : alk. paper)
  • 0415886996 (hbk. : alk. paper)
  • 9780415887007 (pbk. : alk. paper)
  • 0415887003 (pbk. : alk. paper)
  • 9780203806357 (ebook)
  • 0203806352 (ebook)
Subject(s): DDC classification:
  • 658.4012 22 S.K.T
LOC classification:
  • HD30.28 .S4323 2012
Online resources:
Contents:
Main topics 1. Prologue 2. What is strategy? *3Cs * Strategy is about strengths * Trade-off Mini-case McDonald's 3. External Environment Analysis * Industry * Five-force Analysis * Switching Costs 4. Internal Environment Analysis * Tangible vs. Intangible Resources * Economies of Scale * Vertical Integration vs. Outsourcing Mini-case Southwest Airlines 5. Business-Level Strategy * Cost Strategy * Vale Strategy * First Mover Advantages vs. Disadvantages * Recap Mini-Case Starbucks Coffee 6. Corporate-Level Strategy * Why Diversification? * Diversification and Synergy * Risks of Synergy Mini-Case Gateway 7. M&A, Alliances, and International Strategy * M&A and Alliances * International Strategy Mini-Case Daimler-Chrysler 8. Leadership and Decision Making * Courage * Decision Making and Biases * Decision Change 9. Strategy Implementation * Strategy Implementation
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Includes bibliographical references and index.

Main topics 1. Prologue 2. What is strategy? *3Cs * Strategy is about strengths * Trade-off Mini-case McDonald's 3. External Environment Analysis * Industry * Five-force Analysis * Switching Costs 4. Internal Environment Analysis * Tangible vs. Intangible Resources * Economies of Scale * Vertical Integration vs. Outsourcing Mini-case Southwest Airlines 5. Business-Level Strategy * Cost Strategy * Vale Strategy * First Mover Advantages vs. Disadvantages * Recap Mini-Case Starbucks Coffee 6. Corporate-Level Strategy * Why Diversification? * Diversification and Synergy * Risks of Synergy Mini-Case Gateway 7. M&A, Alliances, and International Strategy * M&A and Alliances * International Strategy Mini-Case Daimler-Chrysler 8. Leadership and Decision Making * Courage * Decision Making and Biases * Decision Change 9. Strategy Implementation * Strategy Implementation

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