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The entrepreneurial journalist's toolkit : manage your media / Sara Kelly.

By: Material type: TextTextPublisher: Burlington : Focal Press, 2015Description: 226 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138816480 (paperback)
  • 9781138816473 (hardback)
Subject(s): DDC classification:
  • 070.4068 23 K.S.E
LOC classification:
  • PN4784.M34 K47 2015
Other classification:
  • LAN008000 | BUS025000
Online resources:
Contents:
PrefaceChapter 1. Journalism's New FrontierChapter 2. Build on TraditionChapter 3. A Converged WorldChapter 4. Tools are ToolsChapter 5. Find your own WayChapter 6. Entrepreneurial Fundamentals Chapter 7. Don't Forget the StoryChapter 8. Find your Tendencies Chapter 9. Content and DistributionChapter 10. Brand and Market YourselfChapter 11. Create and Manage Online CommunitiesChapter 12. Strategic Planning and Management
Summary: "Today's journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur"-- Provided by publisher.
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PrefaceChapter 1. Journalism's New FrontierChapter 2. Build on TraditionChapter 3. A Converged WorldChapter 4. Tools are ToolsChapter 5. Find your own WayChapter 6. Entrepreneurial Fundamentals Chapter 7. Don't Forget the StoryChapter 8. Find your Tendencies Chapter 9. Content and DistributionChapter 10. Brand and Market YourselfChapter 11. Create and Manage Online CommunitiesChapter 12. Strategic Planning and Management

"Today's journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur"-- Provided by publisher.

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