Ramdan Hours:
Sun - Thu
9.30 AM - 2.30 PM
Iftar in --:--:--
🌙 Maghrib: --:--
Image from Google Jackets

Principles of Internet Marketing : New Tools and Methods for Web Developers / Jason I. Miletsky.

By: Material type: TextTextSeries: Web technologies series (Course Technology)Publisher: Boston, Massachusetts : Course Technology, copyright 2010Description: xvi, 464 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781423903192 (pbk.)
  • 1423903196 (pbk.)
  • 0538745274 (ISE)
  • 9780538745277 (ISE)
Subject(s): DDC classification:
  • 22 658.84 M.J.P
LOC classification:
  • HF 5415.1265 .M54 2010
Online resources:
Contents:
An Overview of the Web -- Types of Web Sites -- Social Media and Social Networking Sites -- Blogging -- Web-Based Video -- Wikis, RSS, Mashups, and Virtual Worlds -- Understanding the Brand -- Planning and Developing the Site -- E-Commerce Sites -- Programs and Languages -- Driving Traffic: Marketing Strategies -- Capturing and Keeping an Audience -- Traffic Analysis and Measuring for Success -- Analyzing Site Traffic.
Summary: "Principles of Internet Marketing: New Tools and Methods for Web Developers" helps readers understand the why behind the how of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B8 CO | EC | PMM 658.84 M.J.P (Browse shelf(Opens below)) Available 00012772

Includes index.

economic&political bookfair2016

An Overview of the Web -- Types of Web Sites -- Social Media and Social Networking Sites -- Blogging -- Web-Based Video -- Wikis, RSS, Mashups, and Virtual Worlds -- Understanding the Brand -- Planning and Developing the Site -- E-Commerce Sites -- Programs and Languages -- Driving Traffic: Marketing Strategies -- Capturing and Keeping an Audience -- Traffic Analysis and Measuring for Success -- Analyzing Site Traffic.

"Principles of Internet Marketing: New Tools and Methods for Web Developers" helps readers understand the why behind the how of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

There are no comments on this title.

to post a comment.