Research methods in business studies / Pervez Ghauri, Kjell Grønhaug.
Material type:
TextPublisher: New York : Financial Times Prentice Hall, 2010Edition: fourth editionDescription: xx, 265 pages ; 24 cmContent type: - text
- unmediated
- volume
- 9780273712046 (pbk. : alk. paper)
- 658 22 G.P.R
- HD30.4 .G49 2010
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books
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Main library B5 | Commerce and business administration ( General ) | 658 G.P.R (Browse shelf(Opens below)) | Available | 00014032 | ||
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Books
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Main library B5 | Commerce and business administration ( General ) | 658 G.P.R (Browse shelf(Opens below)) | Available | 00014033 |
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| 658 F.A.M. Managerial process and organizational behavior / | 658 F.R.C Customer-oriented planning / | 658 G.P.R Research methods in business studies / | 658 G.P.R Research methods in business studies / | 658 G.R.F. Fundamentals of management / | 658 G.R.F. Fundamentals of management / | 658 G.R.F. Fundamentals of management / |
Includes bibliographical references (p. 246-253) and index.
Pt. I. Challenges and ambiguities of business research. Introduction --
Research in business studies --
pt. II. The research process. The research process --
Research problems --
Research design --
Measurements --
Data sources --
Data collection --
Sampling in empirical research --
Preparation and analysis of data --
pt. III. Implementation. Quantitative data analysis --
Qualitative data analysis --
Cross-cultural research --
Writing the final report.
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