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The economics of managerial decisions / Roger D. Blair,University of Florida, Mark Rush, University of Florida.

By: Contributor(s): Material type: TextTextSeries: the Pearson series in economicsPublisher: New York, NY : Pearson, 2020Copyright date: c2020Description: 820 pages : illustrations, graphs, charts ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292310947
Subject(s): DDC classification:
  • 23 658 B.R.M
Contents:
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Includes bibliographical references and index.

Economic foundations -- Managerial economics and decision
making -- Demand and supply -- Measuring and using demand
-- Market structure and managerial decisions -- Production
and costs -- Perfect competition -- Monopoly and
monopolistic competition -- Cartels and oligopoly -- Game
theory and oligopoly -- A manager's guide to antitrust
policy -- Managerial decisions -- Advanced pricing
decisions -- Decisions about vertical integration and
distribution -- Decisions about production, products, and
location -- Marketing decisions : advertising and
promotion -- Business decisions under uncertainty --
Managerial decisions about information -- Using present
value to make multiperiod managerial decisions -- Answer
key to chapters -- Answer key to calculus appendix.

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