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Management in English language teaching / Ron White, Marvyn martin , Mike stimson , Robert hodge.

Contributor(s): Material type: TextTextPublisher: Cambridge ; New York : Cambridge University Press, 1991Description: iv, 348 pages. : illustrations. ; 34 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780521373968
  • 0521373964
  • 0521377633 (pbk.)
  • 9780521377638 (pbk.)
Subject(s): DDC classification:
  • 23 428.007 M
LOC classification:
  • PE1066 .M66 1991
Contents:
pt. 1. People and organizations -- 1. Organizations -- 2. Staff selection -- 3. Staff development -- 4. Communication in schools -- 5. Organizing resources and information -- 6. Managing curriculum development and innovation -- pt. 2. Marketing -- 7. What is marketing -- 8. The marketing mix -- 9. Developing and implementing the marketing plan -- pt. 3. Finance -- 10. Financial records and statements -- 11. Cash flow management and management accounting -- 12. Using financial information and budgets.
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Includes bibliographical references (p. 339-342) and index.

pt. 1. People and organizations -- 1. Organizations -- 2. Staff selection -- 3. Staff development -- 4. Communication in schools -- 5. Organizing resources and information -- 6. Managing curriculum development and innovation -- pt. 2. Marketing -- 7. What is marketing -- 8. The marketing mix -- 9. Developing and implementing the marketing plan -- pt. 3. Finance -- 10. Financial records and statements -- 11. Cash flow management and management accounting -- 12. Using financial information and budgets.

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