Fashion marketing : contemporary issues / edited by Tony Hines and Margaret Bruce.
Material type:
TextPublisher: Oxford ; Boston : Butterworth-Heinemann, 2001Description: xvi, 243 pages. : illustrations. ; 24 cmContent type: - text
- unmediated
- volume
- 0750652438 (pbk. : alk. paper)
- 9780750652438
- 391.00688 21 H.T.F
- HD9940.A2 F373 2001
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Main library A6 | 391.00688 H.T.F (Browse shelf(Opens below)) | Available | 00002959 | ||
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| 390 W.T.F Field methods in the study of culture. | 391.0068 V.R.F Fashion management : a strategic approach / | 391.00688 H.T.F Fashion marketing : contemporary issues / | 391.00688 H.T.F Fashion marketing : contemporary issues / | 391.00688 H.T.F Fashion marketing : contemporary issues / | 391.00688 H.T.F Fashion marketing : contemporary issues / | 392.096894 T.V.F. The forest of symbols: aspects of Ndembu ritual / |
Includes bibliographical references and index.
globalization: an introduction of fashion markets and fashion marketing -- from analogue to digital supply chains -- developing a research agenda for the internationalization of fashion -- retail brand marketing in the new millennium -- the role of store image -- store environment of fashion retailers -- the process of fashion trend development leading to the season -- innovation management in creating new fashions -- the mechanics of fashion -- consumers and their negative sle -vs -- b2c online strategies for fashion retailers -- the making and marketing
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