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The digital enterprise : how to reshape your business for a connected world / edited with an introduction by Nicholas G. Carr.

Contributor(s): Material type: TextTextSeries: Harvard business review book seriesPublisher: Boston, MA. : Harvard Business School Press, [2001]Copyright date: ©2001. Description: xix, 249 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1578515580 (alk. paper)
Subject(s): DDC classification:
  • 658.054678 21 D.
Contents:
Part 1 Strategy: unbundling the corporation, John Hagel III and Marc Singer; syndication - the emerging model for business in the Internet era, Kevin Werbach; where value lives in a networked world, Sawhney and Parikh; starting up in high gear - an interview with venture capitalist Vinod Khosla, David Champion and Nicholas G. Carr; transforming life, transforming business - the life-science revolution, Juan Enriquez and Ray A. Goldberg. Part 2 Markets: getting real about virtual commerce, Philip Evans and Thomas S. Wurster; the future of commerce, Adrian J. Slywotzky et al; contextual marketing - the real business of the Internet, David Kenny and John F. Marshall; beyond the exchange - the future of B2B, Richard Wise and David Morrison. Part 3 Operations: bringing Silicon Valley inside, Gary Hamel; how we went digital without a strategy, Ricardo Semler; meeting the challenge of disruptive change, Clayton M. Christensen and Michael Overdorf; managing for the next big thing - an interview with EMC's Michael Ruettgers, Paul Hemp.
Summary: From building online business models, to formulating digital strategies, to competing in the uncertain world of e-commerce, this collection of articles examines the ways the Internet is changing business strategy, consumer and business-to-business markets and company operations.
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Includes bibliographical references and index.

Part 1 Strategy: unbundling the corporation, John Hagel III and Marc Singer; syndication - the emerging model for business in the Internet era, Kevin Werbach; where value lives in a networked world, Sawhney and Parikh; starting up in high gear - an interview with venture capitalist Vinod Khosla, David Champion and Nicholas G. Carr; transforming life, transforming business - the life-science revolution, Juan Enriquez and Ray A. Goldberg. Part 2 Markets: getting real about virtual commerce, Philip Evans and Thomas S. Wurster; the future of commerce, Adrian J. Slywotzky et al; contextual marketing - the real business of the Internet, David Kenny and John F. Marshall; beyond the exchange - the future of B2B, Richard Wise and David Morrison. Part 3 Operations: bringing Silicon Valley inside, Gary Hamel; how we went digital without a strategy, Ricardo Semler; meeting the challenge of disruptive change, Clayton M. Christensen and Michael Overdorf; managing for the next big thing - an interview with EMC's Michael Ruettgers, Paul Hemp.

From building online business models, to formulating digital strategies, to competing in the uncertain world of e-commerce, this collection of articles examines the ways the Internet is changing business strategy, consumer and business-to-business markets and company operations.

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