Strategic management and business policy. Concepts / Thomas Wheelen, J. David Hunger.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005Edition: Tenth editionDescription: 1 volume (vairous paging) ; 24 cmContent type: - text
- unmediated
- volume
- 0131494619
- 658.4012 22 W.T.S
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Main library B6 | Commerce and business administration ( HR Management ) | 658.4012 W.T.S (Browse shelf(Opens below)) | Available | 00001141 |
Browsing Main library shelves, Shelving location: B6 Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
PART ONE Introduction to Strategic Management and Business Policy Chapter 1 Basic Concepts in Strategic ManagementChapter 2 Corporate GovernanceChapter 3 Ethics and Social Responsibility PART TWO Scanning the Environment Chapter 4 Environmental Scanning and Industry AnalysisChapter 5 Internal Scanning and Organizational Analysis PART THREE Strategy Formulation Chapter 6 Situation Analysis and Business StrategyChapter 7 Corporate StrategyChapter 8 Functional Strategy and Strategic Choice PART FOUR Strategy Implementation Chapter 9 Organizing for ActionChapter 10 Staffing and DirectingChapter 11 Evaluation and Control PART FIVE Other Strategic Issues Chapter 12 Managing Technology and InnovationChapter 13 Entrepreneurial Ventures and Small BusinessesChapter 14 Not-For-Profit Organizations
For undergraduate strategy/strategic management courses.Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.
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