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Strategic management and business policy. Concepts / Thomas Wheelen, J. David Hunger.

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005Edition: Tenth editionDescription: 1 volume (vairous paging) ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0131494619
Subject(s): DDC classification:
  • 658.4012 22 W.T.S
Contents:
Summary: For undergraduate strategy/strategic management courses.Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.
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Includes bibliographical references and index.

PART ONE Introduction to Strategic Management and Business Policy Chapter 1 Basic Concepts in Strategic ManagementChapter 2 Corporate GovernanceChapter 3 Ethics and Social Responsibility PART TWO Scanning the Environment Chapter 4 Environmental Scanning and Industry AnalysisChapter 5 Internal Scanning and Organizational Analysis PART THREE Strategy Formulation Chapter 6 Situation Analysis and Business StrategyChapter 7 Corporate StrategyChapter 8 Functional Strategy and Strategic Choice PART FOUR Strategy Implementation Chapter 9 Organizing for ActionChapter 10 Staffing and DirectingChapter 11 Evaluation and Control PART FIVE Other Strategic Issues Chapter 12 Managing Technology and InnovationChapter 13 Entrepreneurial Ventures and Small BusinessesChapter 14 Not-For-Profit Organizations

For undergraduate strategy/strategic management courses.Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.

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