Mastering strategic management / Tim Hannagan.
Material type:
TextSeries: Palgrave master seriesPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002Description: x, 213 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 033392746X
- 658.4012 21 H.T.M
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books
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Main library B6 | Commerce and business administration ( HR Management ) | 658.4012 H.T.M (Browse shelf(Opens below)) | Available | 00000281 | ||
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Books
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Main library B6 | Commerce and business administration ( HR Management ) | 658.4012 H.T.M (Browse shelf(Opens below)) | Available | 00000882 |
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| 658.4012 H.A.D The Delta project : discovering new sources of profitability in a networked economy / | 658.4012 H.C.S Strategic management : an integrated approach / | 658.4012 H.J.E Essentials of strategic management / | 658.4012 H.T.M Mastering strategic management / | 658.4012 H.T.M Mastering strategic management / | 658.4012 K.A.S Strategic management and business policy / | 658.4012 L.H.C Cost-effectiveness : a primer / |
Includes bibliographical references (p. 204-205) and index.
1. White is strategic management? --
2. Strategic analysis --
3. Strategic options --
4. Strategic action planning --
5. Strategic marketing --
6. Strategy for meeting the needs of customers --
7. Strategy for maintaining a competitive advantage --
8. Strategic management in different organisational cultures --
9. Strategic leadership --
10. Managing strategic change.
Mastering Strategic Management provides a clear and insightful exploration of the complex issues faced by managers today. Strategic management is a plan of action to enable an organisation to succeed in this changing world through the dynamic management organisation and leadership of private and public sector companies and institutions.
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