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Marketing in the 21st century : concepts, challenges, and imperatives / Henry Kyambalesa.

By: Material type: TextTextPublisher: Aldershot ; Burlington, USA : Ashgate, [2000]Copyright date: ©2000. Description: xv, 320 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0754612678
Other title:
  • Marketing in the twenty-first century
Subject(s): DDC classification:
  • 658.8 21 K.H.M
Contents:
Chapter 1 THE MARKETING FUNCTION -- chapter 2 THE CHANGING BUSINESS ENVIRONMENT -- chapter 3 CULTURE IN CROSS-BORDER MARKETING -- chapter 4 THE JAPANESE CHALLENGE -- chapter 5 THE ROLE OF GOVERNMENTS.
Summary: "This title was first published in 2000. Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out."--Provided by publisher.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 K.H.M (Browse shelf(Opens below)) Available 00003057
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 K.H.M (Browse shelf(Opens below)) Available 00002876
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 K.H.M (Browse shelf(Opens below)) Available 00002899
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 K.H.M (Browse shelf(Opens below)) Available 00002900

Includes bibliographical references (p. 273-291) and index.

Chapter 1 THE MARKETING FUNCTION --
chapter 2 THE CHANGING BUSINESS ENVIRONMENT --
chapter 3 CULTURE IN CROSS-BORDER MARKETING --
chapter 4 THE JAPANESE CHALLENGE --
chapter 5 THE ROLE OF GOVERNMENTS.

"This title was first published in 2000. Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out."--Provided by publisher.

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