Foundations of marketing / William Pride, O. C. Ferrell.
Material type:
TextPublisher: Boston : Houghton Mifflin, [2009]Copyright date: ©2009. Edition: Third editionDescription: xxi, 569 pages : color illustrations ; 27 cmContent type: - text
- unmediated
- volume
- 9780618973378 (pbk.)
- 0618973370
- 658.8 22 P.W.F
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B7 | Commerce and business administration ( Marketing ) | 658.8 P.W.F (Browse shelf(Opens below)) | Available | 00003507 |
Browsing Main library shelves, Shelving location: B7 Close shelf browser (Hides shelf browser)
| 658.8 P.J.P A preface to marketing management / | 658.8 P.W.B. Basic marketing : a global-managerial approach / | 658.8 P.W.E Essentials of marketing : a marketing strategy planning approach / | 658.8 P.W.F Foundations of marketing / | 658.8 P.W.M. Marketing : concepts and strategies / | 658.8 S.D.E Enterprise marketing management : the new science of marketing / | 658.8 S.D.E Enterprise marketing management : the new science of marketing / |
Includes bibliographical references (p. 513-542) and indexes.
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