Basic marketing : a global-managerial approach / William D. Perreault , Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill, 2005Edition: Fifteenth editionDescription: xli, 793 [22] pages : color illustrations ; 28 cm. + 1 computer disc (4 3/4 inch)Content type: - text
- unmediated
- volume
- 0072525231 (alk. paper)
- 658.8 22 P.W.B.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B7 | Commerce and business administration ( Marketing ) | 658.8 P.W.B. (Browse shelf(Opens below)) | Available | 00004375 |
Browsing Main library shelves, Shelving location: B7 Close shelf browser (Hides shelf browser)
| 658.8 P.J.M Marketing management : knowledge and skills / | 658.8 P.J.P A preface to marketing management / | 658.8 P.J.P A preface to marketing management / | 658.8 P.W.B. Basic marketing : a global-managerial approach / | 658.8 P.W.E Essentials of marketing : a marketing strategy planning approach / | 658.8 P.W.F Foundations of marketing / | 658.8 P.W.M. Marketing : concepts and strategies / |
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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