Marketing channels / Barry Berman.

By:

Berman, Barry [author ]

Material type: Text

TextPublisher: New York : Wiley, c1996Description: xvi, 663, [60] pages : illustrations (some col.) ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0471577480 (alk. paper)

Subject(s):

DDC classification:

658.84 20 B.B.M

Online resources:

Contents:

AN OVERVIEW OF MARKETING CHANNELS. -- Marketing Channels: An Introduction. -- The Channel Environment. -- MAJOR CHANNEL MEMBERS. -- Retail Channel Members. -- Wholesale Channel Members. -- CHANNEL MANAGEMENT AND THE MARKETING MIX. -- Relationship Marketing and Customer Service. -- Physical Distribution Strategy in Channels. -- Market Research and Information Systems in Channels. -- Product Management Strategy in Channels. -- Pricing Strategy in Channels. -- Promotion Strategy in Channels. -- CHANNEL PLANNING, COORDINATION, AND ORGANIZATION. -- Channel Design and Selection. -- Administrative Structures in Marketing Channels. -- Channel Power: Conflict and Cooperation. -- Channels for Services and International Marketing. -- CHANNEL ASSESSMENT AND CONTROL. -- Evaluation of Channels. -- Appendices. -- Indexes.

Summary: Emphasizing the importance of strategic decision-making, this text explores the modern challenges of marketing through electronic means, such as the Information Superhighway. It uses a full complement of pedagogical aids to illustrate and explain the latest developments.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Main library B8	Commerce and business administration ( Marketing )	658.84 B.B.M (Browse shelf(Opens below))	Available	00006204
Books	Main library B8		658.84 B.B.M (Browse shelf(Opens below))	Available	00006526
Books	Main library B8		658.84 B.B.M (Browse shelf(Opens below))	Available	00007023
Books	Main library B8	Commerce and business administration ( Marketing )	658.84 B.B.M (Browse shelf(Opens below))	Available	00001839

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Includes bibliographical references and indexes.

AN OVERVIEW OF MARKETING CHANNELS. --
Marketing Channels: An Introduction. --
The Channel Environment. --
MAJOR CHANNEL MEMBERS. --
Retail Channel Members. --
Wholesale Channel Members. --
CHANNEL MANAGEMENT AND THE MARKETING MIX. --
Relationship Marketing and Customer Service. --
Physical Distribution Strategy in Channels. --
Market Research and Information Systems in Channels. --
Product Management Strategy in Channels. --
Pricing Strategy in Channels. --
Promotion Strategy in Channels. --
CHANNEL PLANNING, COORDINATION, AND ORGANIZATION. --
Channel Design and Selection. --
Administrative Structures in Marketing Channels. --
Channel Power: Conflict and Cooperation. --
Channels for Services and International Marketing. --
CHANNEL ASSESSMENT AND CONTROL. --
Evaluation of Channels. --
Appendices. --
Indexes.

Emphasizing the importance of strategic decision-making, this text explores the modern challenges of marketing through electronic means, such as the Information Superhighway. It uses a full complement of pedagogical aids to illustrate and explain the latest developments.

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