The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan.
Material type:
TextPublisher: Basingstoke : Macmillan Press, 2000Description: xv, 112 pages : ports.s. ; 27 cmContent type: - text
- unmediated
- volume
- 0333776739
- 21 658.827 C.R.F
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Main library B8 | Commerce and business administration ( Marketing ) | 658.827 C.R.F (Browse shelf(Opens below)) | Available | 00000923 |
Browsing Main library shelves, Shelving location: B8 Close shelf browser (Hides shelf browser)
| 658.8 W.J.E Essentials of services marketing / | 658.827 B.M.P Participation marketing : unleashing employees to participate and become brand storytellers / | 658.827 C.R.F The future of brands : twenty-five visions / | 658.827 G.M.P Personal brand creation in digital age : theory, research and practice / | 658.827 M.H.B Branding @ the digital age / | 658.827 P.C.J Brand psychology : consumer perceptions, corporate reputations / |
Includes index.
The book includes visions of the future of branding by 25 leading international opinion formers. The introduction, conclusion, expert commentary and updated league tables are written by Interbrand Newell and Sorrell. The vision chapters are: Howard Schultz Karl-Heinz Kalbfell Will Hutton Mike Clasper Marieke van der Werf Paul Smith Thomas Carr Sepp Blatter Rita Karakas Geoffrey Lamb Steve Jones Sang Jin Park Patrick Gournay Lynne Franks Kyle Shannon Michael Perry Spike Lee Lee Clow Sandra Dawson David Puttnam Graham Mackay Jorge Cardenas Jo Harlow Gary Lyon Deepak Chopra
Brands have become an important part of everyday life and feature strongly in the value and strategy of companies. In this volume, leading international opinion formers from many different fields give their visions of the future of brands.
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