E-shock : the new rules : e-strategies for retailers and manufacturers / Michael De Kare-Silver.
Material type:
TextPublisher: Basingstoke : Palgrave, 2000Edition: New editionDescription: xiv,335 pages ; 24 cmContent type: - text
- unmediated
- volume
- 0333946014 (pbk.)
- 21 658.8002854678 D.M.E
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Main library B7 | Commerce and business administration ( Marketing ) | 658.8002854678 D.M.E (Browse shelf(Opens below)) | Available | 00000886 |
Browsing Main library shelves, Shelving location: B7 Close shelf browser (Hides shelf browser)
| 658.8 W.R.M. Marketing management / | 658.8002373 S.M.M Marketing : real people, real choices / | 658.8002373 S.M.M Marketing : real people, real choices / | 658.8002854678 D.M.E E-shock : the new rules : e-strategies for retailers and manufacturers / | 658.80028553 S SAP SD handbook / | 658.80028553 S.K.C Configuring SAP ERP sales and distribution / | 658.80028563 S.J.A Artificial intelligence for marketing : practical applications / |
Previous ed.: published as E-shock 2000.
The New Rules for e-Commerce Success Overview; the Key Conclusions Definitions and Consumer Trends Learning From the Pioneers in Electronic Selling Future Growth of Electronic Shopping: Look Out for 2005! The ES Test: How to Tell How Much Your Business is Going to be Affected How can Retailers Respond ? Ten Strategic Options for Retailers The Store of the Future Rapidly Improving Technology meets Growing Consumer Demand The World is Changing: Assets to Knowledge Structural Difficulties with the Internet will be Overcome How Can Manufacturers Respond ? Manufacturers' Ten Strategic Options The New Marketing Imperatives: Marketing in the Electronic Age Setting the Strategy and Mobilising the Organisation The Next Wave of Electronic Shopping Appendices
e-shock and e-shock 2000 proved themselves to be landmark books that revolutionised the way major retailers and manufacturers look at the strategic opportunities for e-commerce.
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