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Strategic market management / David A. Aaker.

By: Material type: TextTextPublisher: New York : Wiley, [1995]Copyright date: ©1995. Edition: Fourth editionDescription: xv, 379 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0471309567 (pbk. : acidfree paper)
Subject(s): DDC classification:
  • 658.8 20 A.D.S.
Contents:
Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. EXTERNAL ANALYSIS. Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis. INTERNAL ANALYSIS. Self-Analysis. Portfolio Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Obtaining an SCALow Cost, Focus, and the Preemptive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Mature Markets. Global Strategies. IMPLEMENTATION AND THE PLANNING PROCESS. Implementing the Strategy. Formal Planning Systems. Appendix. Index.
Summary: Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 A.D.S. (Browse shelf(Opens below)) Available 00001958

Includes bibliographical references and index.

Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. EXTERNAL ANALYSIS. Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis. INTERNAL ANALYSIS. Self-Analysis. Portfolio Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Obtaining an SCALow Cost, Focus, and the Preemptive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Mature Markets. Global Strategies. IMPLEMENTATION AND THE PLANNING PROCESS. Implementing the Strategy. Formal Planning Systems. Appendix. Index.

Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company.

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