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Quicksilver companies : the battle for the online consumer / by Alan Griffiths.

By: Material type: TextTextPublisher: New York : Palgrave, 2001Description: xii, 179 pages : illustrations, map ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0333960289 (hardcover)
Subject(s): DDC classification:
  • 658.84 21 G.A.Q.
Online resources:
Contents:
The battle for the online consumer; how online has changed the way in which business competes; the battle for the online consumer and how to win it; online business checks; timing; place; team; presenting your strategy; exploiting the eighty per cent; fulfilling the expectations of the online consumer; reasons online businesses don't make it; the next wave of online businesses -- what successful e-businesses will look like and where they will be; using competitive advantage to make money.
Summary: The most difficult but most exciting aspect of online business is that there are no rules. Everyone has a business plan, but the real secret is being able to re-write it and change shape, again and again, as you interact with your customers. The victors in the online battle are those that can provide instant gratification, by anticipating their customers' needs and by being flexible enough to remain one step ahead.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B8 Commerce and business administration ( Marketing ) 658.84 G.A.Q. (Browse shelf(Opens below)) Available 00000884

Includes bibliographical references and (p. 171-172) index.

The battle for the online consumer; how online has changed the way in which business competes; the battle for the online consumer and how to win it; online business checks; timing; place; team; presenting your strategy; exploiting the eighty per cent; fulfilling the expectations of the online consumer; reasons online businesses don't make it; the next wave of online businesses --
what successful e-businesses will look like and where they will be; using competitive advantage to make money.

The most difficult but most exciting aspect of online business is that there are no rules. Everyone has a business plan, but the real secret is being able to re-write it and change shape, again and again, as you interact with your customers. The victors in the online battle are those that can provide instant gratification, by anticipating their customers' needs and by being flexible enough to remain one step ahead.

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