E-business : principles and practice / Jennifer Rowley.

By:

Rowley, J. E [author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0333949137 (cloth)

Subject(s):

DDC classification:

658.84 21 R.J.E

Online resources:

Contents:

Introduction - Frameworks for e-business - Technologies - Web-site Design and Searching - Creating an e-presence - Serving Customers - Online Communities - The e-business Enterprise - e-business Strategy - Protecting Online Communities and Societies

Summary: This text offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organizational studies.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B8	Commerce and business administration ( Management Information Systems )	658.84 R.J.E (Browse shelf(Opens below))	Available		00000956

Browsing Main library shelves, Shelving location: B8 Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.84 N.W.U Understanding business /	658.84 N.W.U Understanding business /	658.84 O.S.I International marketing : strategy and theory /	658.84 R.J.E E-business : principles and practice /	658.84 S.G.E Electronic commerce /	658.84 S.G.E Electronic commerce /	658.84 S.G.E Electronic commerce /	Next

Includes bibliographical references and index.

This text offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organizational studies.

There are no comments on this title.

to post a comment.