Consumer behavior : buying, having, and being / Michael R. Solomon.
Material type:
TextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, [2009]Copyright date: c2009Edition: 8th edDescription: xxv, 694 pages : color illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 9780136015963
- 0136015964
- 0135153360
- 9780135153369
- 658.8342 22 S.M.C
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Main library B8 | Commerce and business administration ( Marketing ) | 658.8342 S.M.C (Browse shelf(Opens below)) | Available | 00010016 | ||
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Books
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Main library B8 | Commerce and business administration ( Marketing ) | 658.8342 S.M.C (Browse shelf(Opens below)) | Available | 00003774 |
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| 658.8342 S.L.C Consumer behavior / | 658.8342 S.L.C Consumer behavior / | 658.8342 S.M.C Consumer behavior : buying, having, and being / | 658.8342 S.M.C Consumer behavior : buying, having, and being / | 658.8342 S.M.C Consumer behavior : buying, having, and being / | 658.8342 W.A.M Market-driven thinking : achieving contextual intelligence / | 658.83420973 H.D.C Consumer behavior : building marketing strategy / |
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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