The dollars and sense of public relations.
Material type:
TextPublisher: New York : McGraw-Hill, [1967]Copyright date: ©1967Description: ix, 164 pages : 21 cmContent type: - text
- unmediated
- volume
- 659.2 21 Z.B.D
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Main library B8 | 659.2 Z.B.D (Browse shelf(Opens below)) | Available | 00006593 |
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| 659.2 S.L.P Power public relations : how to get PR to work for you / | 659.2 S.R.C. Cases in public relations management : case analysis manual / | 659.2 S.R.P Public relations : the basics / | 659.2 Z.B.D The dollars and sense of public relations. | 659.20285 M.P.S Social media risk and governance : managing enterprise risk / | 659.20973 S.F.P The practice of public relations / | 659.20973 S.F.P The practice of public relations / |
Includes bibliographical references.
ONE Public Relations: Management's Mire or Miracle? 1 The PR People 14 TWO THREE Program or Play It by Ear? 30 The Worth and the Waste of Publicity 42 FOUR The Corporate Image: Fact or Fiction? 59 FIVE XIS The Press Conference Dilemma 73 SEVEN The Show Business of Business 88 EIGHT The Costs and Measurements of PR 106 The Delights and Dangers of Personal Publicity 123 NINE TEN PR and the Overseas Pie 139 Index 157
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