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New-product decisions : an analytical approach / [by] Edgar A. Pessemier.

By: Material type: TextTextSeries: Perspectives in marketing seriesPublisher: New York : McGraw-Hill, [1966]Description: 214 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 21 658.5  P.E.N
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