Developing new brands / [by] Stephen King.
Material type:
TextPublisher: New York: Wiley; [1973]Description: viii, 184 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 0470477873
- 658.575 20 K.S.D
- HD69.N4 K53
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Main library B7 | 658.575 K.S.D (Browse shelf(Opens below)) | Available | 00006181 |
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| 658.575 C.C.N New products management / | 658.575 H.B.N. New-product strategy: innovation and diversification techniques / | 658.575 K.D.N New product venture management / | 658.575 K.S.D Developing new brands / | 658.575 S Strategies and tactics of product innovation / | 658.575 S.P.D Developing products in half the time : new rules, new tools / | 658.5752 J.P.G Getting design right : a systems approach / |
"A Halsted Press book."
Bibliography: p. 178-180.
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