Creating and marketing new products : viewpoints of leading authorities / collated and edited by Gordon Wills, Roy Hayhurst, David Midgley.
Material type:
TextPublisher: London : Crosby Lockwood Staples, 1973Description: [9], 484 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 0258969008 :
- 658.575 21 C.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Main library B7 | 658.575 C. (Browse shelf(Opens below)) | Available | 00006130 |
Browsing Main library shelves, Shelving location: B7 Close shelf browser (Hides shelf browser)
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| 658.57 W.H.N. New-product planning; a practical guide for diversification / | 658.575 A.M.I Integrated product development / | 658.575 C Corporate strategy and product innovation / | 658.575 C. Creating and marketing new products : viewpoints of leading authorities / | 658.575 C.C.N New products management / | 658.575 H.B.N. New-product strategy: innovation and diversification techniques / | 658.575 K.D.N New product venture management / |
Includes bibliographical references.
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