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International business : strategy, management, and the new realities / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger.

By: Contributor(s): Material type: TextTextPublisher: Upper saddle River, N.J. : Pearson Prentice Hall, [2008]Copyright date: ©2008. Description: xxxv, 670 pages : color illustrations, color maps ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0131738607 (alk. paper)
  • 9780131738607 (alk. paper)
Subject(s): DDC classification:
  • 658.049 22 C.S.I
LOC classification:
  • HD62.4 .C389 2008
Contents:
I. FOUNDATION CONCEPTS1. Introduction: What is International Business? 2. Globalization of Markets and the Internationalization of the Firm 3. Organizational Participants that Make International Business Happen 4. Theories of International Trade and Investment II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS5. The Cultural Environment 6. The Country Level Political and Legal Systems 7. Government Intervention in International Business 8. Regional Economic Integration 9. Understanding Emerging Markets 10. The International Monetary and Financial Environment III. STRATEGY AND OPPORTUNITY ASSESSMENT FOR INTERNATIONAL BUSINESS11. Global Strategy and Organization 12. Global Market Opportunity Assessment IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS 13. Exporting and Countertrade 14. Foreign Direct Investment and Collaborative Ventures 15. Licensing, Franchising and other Contractual Strategies 16. Global Sourcing V. FUNCTIONAL AREA EXCELLENCE17. Marketing In the Global Firm18. Human Resource Management in the Global Firm19. Financial Management and Accounting In the Global Firm Opening Vignettes and Closing Cases at a GlanceMSBs at a GlanceA Guide to Using the CKR Knowledge Portal (c) (Laminated Insert)Glossary (Subject/Author/Company Index)The Educators Consortium: International Market Research and Competitive Intelligence
Summary: For undergraduate and graduate level International Business courses.CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.
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Includes bibliographical references (p. 623-639) and indexes.

I. FOUNDATION CONCEPTS1. Introduction: What is International Business? 2. Globalization of Markets and the Internationalization of the Firm 3. Organizational Participants that Make International Business Happen 4. Theories of International Trade and Investment II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS5. The Cultural Environment 6. The Country Level Political and Legal Systems 7. Government Intervention in International Business 8. Regional Economic Integration 9. Understanding Emerging Markets 10. The International Monetary and Financial Environment III. STRATEGY AND OPPORTUNITY ASSESSMENT FOR INTERNATIONAL BUSINESS11. Global Strategy and Organization 12. Global Market Opportunity Assessment IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS 13. Exporting and Countertrade 14. Foreign Direct Investment and Collaborative Ventures 15. Licensing, Franchising and other Contractual Strategies 16. Global Sourcing V. FUNCTIONAL AREA EXCELLENCE17. Marketing In the Global Firm18. Human Resource Management in the Global Firm19. Financial Management and Accounting In the Global Firm Opening Vignettes and Closing Cases at a GlanceMSBs at a GlanceA Guide to Using the CKR Knowledge Portal (c) (Laminated Insert)Glossary (Subject/Author/Company Index)The Educators Consortium: International Market Research and Competitive Intelligence

For undergraduate and graduate level International Business courses.CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.

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