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Integrated marketing communications in Advertising and promotion / Terence A. Shimp.

By:

Shimp, Terence A [author]

Material type: Text

Text

TextPublisher: Mason, Ohio : South-Western Cengage Learning, [2010]Copyright date: ©2010. Edition: Eighth editionDescription: xx, 668 pages : illustrations (some color) ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780324665314 (hbk.)
0324665318 (hbk.)

Subject(s):

DDC classification:

658.8 21 S.T.I

LOC classification:

HF5415.123 .S54 2010

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B7	Commerce and business administration ( Marketing )	658.8 S.T.I (Browse shelf(Opens below))	Available		00005855

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Previous	658.8 S.D.E Enterprise marketing management : the new science of marketing /	658.8 S.D.E Enterprise marketing management : the new science of marketing /	658.8 S.I.T التسويق /	658.8 S.T.I Integrated marketing communications in Advertising and promotion /	658.8 T. Taking sides : Clashing views on controversial issues in marketing /	658.8 T. Taking sides : Clashing views on controversial issues in marketing /	658.8 T. Taking sides : Clashing views on controversial issues in marketing /	Next

Includes bibliographical references and indexes.

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by Homburg, Christian.
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38 International business : the new realities /
by Cavusgil, S. Tamer.
39 Bank management :
by Hempel, George H.
40 Business marketing management :
by Hutt, Michael D.

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