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The Oxford handbook of pricing management / edited by Özalp Özer and Robert Phillips.

Contributor(s): Material type: TextTextSeries: Oxford handbooks in financePublication details: Oxford : Oxford University Press, 2012.Edition: 1st edDescription: xxiv, 952 p. : ill. ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780199543175 (hbk.)
  • 0199543178 (hbk.)
Other title:
  • Pricing management
Subject(s): DDC classification:
  • 658.816 O 23
LOC classification:
  • HF5416.5 .O94 2012
Contents:
PART I. INTRODUCTION; PART II. PRICING IN SELECTED INDUSTRIES; PART III. PRICING FUNDAMENTALS; PART IV. PRICING TACTICS; PART V. ORGANIZATION AND PROCESSES; PART VI. CURRENT CHALLENGES AND FUTURE PROSPECTS
Summary: A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management.
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Includes bibliographical references and index.

PART I. INTRODUCTION; PART II. PRICING IN SELECTED INDUSTRIES; PART III. PRICING FUNDAMENTALS; PART IV. PRICING TACTICS; PART V. ORGANIZATION AND PROCESSES; PART VI. CURRENT CHALLENGES AND FUTURE PROSPECTS

A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management.

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