Marketing ethics : cases and readings / Patrick E. Murphy, Gene R. Laczniak.

By:

Murphy, Patrick E, 1948- [author]

Contributor(s):

Laczniak, Eugene R [author]

Material type: Text

TextPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, [2006]Edition: 1st editionDescription: xii, 172 pages : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0131330888

Subject(s):

DDC classification:

174.4 22 M.P.M

LOC classification:

.M219 2006

Online resources:

Table of contents

Contents:

Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library A3	Commerce and business administration ( Marketing )	174.4 M.P.M (Browse shelf(Opens below))	Available		00010262

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Previous	174.4 H.J.B Between enterprise and ethics : business and management in a bimoral society /	174.4 J.L.A Absolute honesty : building a corporate culture that values straight talk and rewards integrity /	174.4 M.G.B Business ethics : a contemporary approach.	174.4 M.P.M Marketing ethics : cases and readings /	174.4 P.T.M The moral crisis in management /	174.4 P.W.R Real estate ethics : good ethics=good business /	174.421 G.A.B Business ethics : a real world approach /	Next

Includes bibliographical references and index.

Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.

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