Pharmaceutical marketing / Brent L. Rollins, Matthew Perri.
Material type:
TextPublisher: Burlington, MA : Jones & Bartlett Learning, [2014]Description: xx, 281 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9781449626594
- 1449626599
- 9781449697990
- 1449697992
- 338.476151 23 R.B.P
- HD9665.5 .R65 2014
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Main library C1 REF | Pharmacy ( Clinical Pharmacy ) | 338.476151 R.B.P (Browse shelf(Opens below)) | Not for loan | 00013423 | ||
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Main library C1 REF | Pharmacy ( Clinical Pharmacy ) | 338.476151 R.B.P (Browse shelf(Opens below)) | Not for loan | 00013424 | ||
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Main library C1 REF | Pharmacy ( Clinical Pharmacy ) | 338.476151 R.B.P (Browse shelf(Opens below)) | Not for loan | 00013425 | ||
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Main library C1 REF | Pharmacy ( Clinical Pharmacy ) | 338.476151 R.B.P (Browse shelf(Opens below)) | Not for loan | 00013426 | ||
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Main library C1 REF | Pharmacy ( Clinical Pharmacy ) | 338.476151 R.B.P (Browse shelf(Opens below)) | Not for loan | 00013427 | ||
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Main library C1 REF | Pharmacy ( Clinical Pharmacy ) | 338.476151 R.B.P (Browse shelf(Opens below)) | Not for loan | 00013428 | ||
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Main library C1 REF | Pharmacy ( Clinical Pharmacy ) | 338.476151 R.B.P (Browse shelf(Opens below)) | Not for loan | 00013431 | ||
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Main library C1 REF | Pharmacy ( Clinical Pharmacy ) | 338.476151 R.B.P (Browse shelf(Opens below)) | Not for loan | 00013430 | ||
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Main library C1 REF | Pharmacy ( Clinical Pharmacy ) | 338.476151 R.B.P (Browse shelf(Opens below)) | Not for loan | 00010598 |
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| 336.200973 P Prentice Hall's Federal taxation 2009 : corporations, partnerships, estates and trusts / | 338.476151 R.B.P Pharmaceutical marketing / | 338.476151 R.B.P Pharmaceutical marketing / | 338.476151 R.B.P Pharmaceutical marketing / | 338.476151 R.B.P Pharmaceutical marketing / | 338.476151 R.B.P Pharmaceutical marketing / | 338.476151 R.B.P Pharmaceutical marketing / |
Includes bibliographical references and index.
Marketing principles & process -- Pharmaceutical marketing & the industry environment -- Products in the pharmaceutical industry : trends, identification, approval, and monitoring -- Pharmaceuticals & pricing -- Place the pharmaceutical industry supply chain -- Promotional marketing activities & practices -- Medical affairs -- Regulatory affairs -- Direct-to-consumer (DTC) prescription drug advertising -- Social media & pharmaceutical marketing : opportunities and challenges -- The new 4 P's of pharmaceutical marketing -- Prescribers, health care practitioners, & marketing's role in practice.
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