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Pharmaceutical marketing / Brent L. Rollins, Matthew Perri.

By: Contributor(s): Material type: TextTextPublisher: Burlington, MA : Jones & Bartlett Learning, [2014]Description: xx, 281 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781449626594
  • 1449626599
  • 9781449697990
  • 1449697992
Subject(s): DDC classification:
  • 338.476151 23 R.B.P
LOC classification:
  • HD9665.5 .R65 2014
Contents:
Marketing principles & process -- Pharmaceutical marketing & the industry environment -- Products in the pharmaceutical industry : trends, identification, approval, and monitoring -- Pharmaceuticals & pricing -- Place the pharmaceutical industry supply chain -- Promotional marketing activities & practices -- Medical affairs -- Regulatory affairs -- Direct-to-consumer (DTC) prescription drug advertising -- Social media & pharmaceutical marketing : opportunities and challenges -- The new 4 P's of pharmaceutical marketing -- Prescribers, health care practitioners, & marketing's role in practice.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Reference Reference Main library C1 REF Pharmacy ( Clinical Pharmacy ) 338.476151 R.B.P (Browse shelf(Opens below)) Not for loan 00013423
Reference Reference Main library C1 REF Pharmacy ( Clinical Pharmacy ) 338.476151 R.B.P (Browse shelf(Opens below)) Not for loan 00013424
Reference Reference Main library C1 REF Pharmacy ( Clinical Pharmacy ) 338.476151 R.B.P (Browse shelf(Opens below)) Not for loan 00013425
Reference Reference Main library C1 REF Pharmacy ( Clinical Pharmacy ) 338.476151 R.B.P (Browse shelf(Opens below)) Not for loan 00013426
Reference Reference Main library C1 REF Pharmacy ( Clinical Pharmacy ) 338.476151 R.B.P (Browse shelf(Opens below)) Not for loan 00013427
Reference Reference Main library C1 REF Pharmacy ( Clinical Pharmacy ) 338.476151 R.B.P (Browse shelf(Opens below)) Not for loan 00013428
Reference Reference Main library C1 REF Pharmacy ( Clinical Pharmacy ) 338.476151 R.B.P (Browse shelf(Opens below)) Not for loan 00013431
Reference Reference Main library C1 REF Pharmacy ( Clinical Pharmacy ) 338.476151 R.B.P (Browse shelf(Opens below)) Not for loan 00013430
Reference Reference Main library C1 REF Pharmacy ( Clinical Pharmacy ) 338.476151 R.B.P (Browse shelf(Opens below)) Not for loan 00010598

Includes bibliographical references and index.

Marketing principles & process -- Pharmaceutical marketing & the industry environment -- Products in the pharmaceutical industry : trends, identification, approval, and monitoring -- Pharmaceuticals & pricing -- Place the pharmaceutical industry supply chain -- Promotional marketing activities & practices -- Medical affairs -- Regulatory affairs -- Direct-to-consumer (DTC) prescription drug advertising -- Social media & pharmaceutical marketing : opportunities and challenges -- The new 4 P's of pharmaceutical marketing -- Prescribers, health care practitioners, & marketing's role in practice.

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