Marketing research : an applied orientation.
Material type:
TextPublisher: Harlow, Essex : Pearson, [2013?]Edition: Arab world edition / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr BechwatiDescription: 936 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9781408272367 (pbk.)
- 1408272369 (pbk.)
- 658.83 22 M.N.M
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|
Text Books
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Main library Reserve | Commerce and business administration ( Marketing ) | 658.83 M.N.M (Browse shelf(Opens below)) | C.1 | Not for loan | 00010632 | |||
Books
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Main library B8 | Commerce and business administration ( Marketing ) | 658.83 M.N.M (Browse shelf(Opens below)) | C.2 | Available | 00016955 |
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| 658.83 K.B.M Marketing research : a practical approach / | 658.83 M.N.M Marketing research : an applied orientation / | 658.83 M.N.M Marketing research : an applied orientation / | 658.83 M.N.M Marketing research : an applied orientation. | 658.83 M.N.M A8 Marketing research : an applied orientation / | 658.83 M.N.M A8 Marketing research : an applied orientation / | 658.83 S.A.M Marketing research : an aid to decision making / |
Authorized adaptation from the United States 6th edition by Naresh K. Malhotra.
Includes bibliographical references (pages 851-888) and index.
While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case
studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.
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