Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.
Material type:
TextPublisher: Australia ; Mason, OH : South-Western, Cengage Learning, [2013]Copyright date: ©2013. Edition: Eleventh editionDescription: xxx, 444 pages : illustrations ; 27 cmContent type: - text
- unmediated
- volume
- 9781133189572 (pbk.)
- 1133189571 (pbk.)
- 658.802 21 H.M.B
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B7 | Commerce and business administration ( Marketing ) | 658.802 H.M.B (Browse shelf(Opens below)) | Available | 00010716 |
Browsing Main library shelves, Shelving location: B7 Close shelf browser (Hides shelf browser)
| 658.802 B.R.C CRM : the foundation of contemporary marketing strategy / | 658.802 C.N.M Marketing for middle-eastern managers : current and future / | 658.802 H.G.M Marketing strategy and competitive positioning / | 658.802 H.M.B Business marketing management : B2B / | 658.802 H.R.S The successful marketing plan : how to create dynamic, results-oriented marketing / | 658.802 K.R.S Strategic marketing problems : |b cases and comments / | 658.802 K.R.S Strategic marketing problems : cases and comments / |
"International edition"--Cover and t.p. verso.
Previous ed.: 2010.
Includes bibliographical references and indexes.
Part I. The environment of business marketing --
1. A business marketing perspective --
Part II. Managing relationships in business marketing --
2. Organisational buying behaviour --
3. Customer relationship management strategies for business markets --
Part III. Assessing market opportunities --
4. Segmenting the business market and estimating segment demand --
Part IV. Formulating business marketing strategy --
5. Business marketing planning: strategic perspectives --
6. Business marketing strategies to global markets --
7. Managing services for business markets --
8. Managing innovation for business markets --
9. Managing innovation and new industrial product development --
10. Managing business marketing channels --
11. Supply chain management --
12. Pricing strategies for business markets --
13. Business marketing communications --
Part V. Evaluating business marketing strategy and performance --
14. Marketing performance measurement
Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet." --Cengage website
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