Retail management : a strategic approach / Barry Berman, Joel R. Evans.

By:

[Berman, Barry.]

Contributor(s):

Material type: Text

TextPublication details: Boston, [Mass.] ; London : Pearson, c2013.Edition: 12th ed., International ed. / international ed. contributions by Mohua BanerjeeDescription: 619 p. : col. ill. ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273768562
0273768565

Subject(s):

Retail trade -- Management

DDC classification:

22 658.87 B.B.R

Contents:

Part 1. An overview of strategic retail management -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.

Summary: Providing a balance between theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B8	Commerce and business administration ( HR Management )	658.87 B.B.R (Browse shelf(Opens below))	Available		00012411

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Includes bibliographical references and index.

Part 1. An overview of strategic retail management --
Part 2. Situation analysis --
Part 3. Targeting customers and gathering information --
Part 4. Choosing a store location --
Part 5. Managing a retail business --
Part 6. Merchandise management and pricing --
Part 7. Communicating with the customer --
Part 8. Putting it all together.

Providing a balance between theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

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