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The dynamics of international strategy / Susan Segal-Horn and David Faulkner.

By: Contributor(s): Material type: TextTextPublisher: London ; |a New York : International Thomson Business, 1999Edition: First editionDescription: x, 286 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1861520158
Subject(s): DDC classification:
  • 21 658.049 S.S.D
Contents:
1. Introduction.PART 1: THE NATURE OF INTERNATIONAL STRATEGY.2. The Context and Economics of International Strategy.3. Regional Strategy.4. The Dynamics of International Competition.5. The Role of Culture in International Strategy.PART 2: ISSUES OF CO-ORDINATION.6. The International Corporate Structure Model.7. The Multidomestic Form.8. The Global and International Exporter Forms.9. The Transnational Form.PART 3: NEW PATHWAYS.10. International Strategy in Services.11. Co-operation in International Strategy.12. The Management of International Strategic Alliances.13. International Strategy and Learning.14. Conclusion: Looking Forward.References.Index.
Summary: International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms. This text provides an introduction to the key issues in strategic management within an international context.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B5 Commerce and business administration ( HR Management ) 658.049 S.S.D (Browse shelf(Opens below)) Available 00002705
Books Books Main library B5 Commerce and business administration ( HR Management ) 658.049 S.S.D (Browse shelf(Opens below)) Available 00002706
Books Books Main library B5 Commerce and business administration ( HR Management ) 658.049 S.S.D (Browse shelf(Opens below)) Available 00002707

Includes bibliographical references (p. [269]-278) and index.

1. Introduction.PART 1: THE NATURE OF INTERNATIONAL STRATEGY.2. The Context and Economics of International Strategy.3. Regional Strategy.4. The Dynamics of International Competition.5. The Role of Culture in International Strategy.PART 2: ISSUES OF CO-ORDINATION.6. The International Corporate Structure Model.7. The Multidomestic Form.8. The Global and International Exporter Forms.9. The Transnational Form.PART 3: NEW PATHWAYS.10. International Strategy in Services.11. Co-operation in International Strategy.12. The Management of International Strategic Alliances.13. International Strategy and Learning.14. Conclusion: Looking Forward.References.Index.

International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms. This text provides an introduction to the key issues in strategic management within an international context.

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