Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson.
Material type:
TextPublisher: Boston, Mass. : Harvard Business School Press, [2004]Copyright date: ©2004. Description: xvii, 269 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 1591391962
- 9781591391968
- 658.8 22 N.P.M
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B7 | Commerce and business administration ( Marketing ) | 658.8 N.P.M (Browse shelf(Opens below)) | Available | 00007057 |
Includes bibliographical references (p. [235]-253) and index.
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