Perspectives in consumer behavior / [edited by] Harold H. Kassarjian, Thomas S. Robertson.

Contributor(s):

Material type: Text

TextPublisher: Englewood Cliffs, N.J. : Prentice Hall, 1991Edition: Fourth editionDescription: viii, 616 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0136604404

Subject(s):

DDC classification:

658.8342 21 K.H.P

Contents:

Shopping for appliances : consumers' strategies and patterns of information search / William L. Wilkie, Peter R. Dickson -- Consumer perceptions of price, quality, and value : a means-end model and synthesis of evidence / Valarie A. Zeithaml -- The effects of product class knowlege on information search behavior / Merrie Brucks -- Subliminal advertising : what you see is what you get / Timothy E. Moore -- Consumer decision making-- fact or fiction? / Richard W. Olshavsky, Donald H. Granbois -- Memory and attentional factors in consumer choice : concepts and research methods / John G. Lynch, Jr., Thomas K. Srull -- A behavior modification perspective on marketing / Walter R. Nord, J. Paul Peter -- The effects of music in advertising on choice behavior : a classical conditioning approach / Gerald J. Gorn -- The framing of decisions and the psychology of choice / Amos Tversky, Daniel Kahneman -- Constructive processes in consumer choice / James R. Bettman, Michel A. Zins -- Effects of prior knowledge and esxperience and phase of the choice process on consumer decision processes : a protocol analysis / James R. Bettman, C. Whan Park -- Consumer knowledge : effects on evaluation strategies mediating consumer judgments / Mita Sujan -- Activation research : psychobiological approaches in consumer research / Werner Kroeber-Riel -- Affective and cognitive factors in preferences / Robert B. Zajonc, Hazel Markus -- Mood states and consumer behavior : a critical review / Meryl Paula Gardner -- Personality and consumer behavior : an update / Harold H. Kassarjian, Mary Jane Sheffet -- The experiential aspects of consumption : consumer fantasies, feelings and fun / Morris B. Holbrook, Elizabeth C. Hirschman -- The role of attitude theory in marketing / Richard J. Lutz -- Central and peripheral routes to advertising effectiveness : the moderating role of involvement / Richard E. Petty, John T. Cacioppo, David Schumann -- Recent attribution research in consumer behavior : a review and new directions / Valerie S. Folkes -- Economic psychology / W. Fred van Raaij -- The role of family communication in consumer socialization of children and adolescents / George P. Moschis -- Joint decisions in home purchasing : a muddling-through process / C. Whan Park -- Reference group influence on product and brand purchase decisions / William O. Bearden, Michael J. Etzel -- Effects of group pressure upon the modification and distortion of judgments / Solomon E. Asch -- A propositional inventory for new diffusion research / Hubert Gatignon, Thomas S. Robertson -- The continuing significance of social class to marketing / Richard P. Coleman -- The sacred and the profane in consumer behavior : theodicy on the odyssey / Russell W. Belk, Melanie Wallendorf, John F. Sherry, Jr. -- Primitive aspects of consumption in modern American society / Elizabeth C. Hirschman -- Culture and consumption : a theoretical account of the structure and movement of the cultural meaning of consumer goods / Grant McCracken -- Body ritual among the Nacirema / Horace Miner.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B8	Commerce and business administration ( Marketing )	658.8342 K.H.P (Browse shelf(Opens below))	Available		00004961

Previously published: Glenview, Ill. : Scott, Foresman, c1989.

Includes bibliographical references and indexes.

Shopping for appliances : consumers' strategies and patterns of information search / William L. Wilkie, Peter R. Dickson --
Consumer perceptions of price, quality, and value : a means-end model and synthesis of evidence / Valarie A. Zeithaml --
The effects of product class knowlege on information search behavior / Merrie Brucks --
Subliminal advertising : what you see is what you get / Timothy E. Moore --
Consumer decision making--
fact or fiction? / Richard W. Olshavsky, Donald H. Granbois --
Memory and attentional factors in consumer choice : concepts and research methods / John G. Lynch, Jr., Thomas K. Srull --
A behavior modification perspective on marketing / Walter R. Nord, J. Paul Peter --
The effects of music in advertising on choice behavior : a classical conditioning approach / Gerald J. Gorn --
The framing of decisions and the psychology of choice / Amos Tversky, Daniel Kahneman --
Constructive processes in consumer choice / James R. Bettman, Michel A. Zins --
Effects of prior knowledge and esxperience and phase of the choice process on consumer decision processes : a protocol analysis / James R. Bettman, C. Whan Park --
Consumer knowledge : effects on evaluation strategies mediating consumer judgments / Mita Sujan --
Activation research : psychobiological approaches in consumer research / Werner Kroeber-Riel --
Affective and cognitive factors in preferences / Robert B. Zajonc, Hazel Markus --
Mood states and consumer behavior : a critical review / Meryl Paula Gardner --
Personality and consumer behavior : an update / Harold H. Kassarjian, Mary Jane Sheffet --
The experiential aspects of consumption : consumer fantasies, feelings and fun / Morris B. Holbrook, Elizabeth C. Hirschman --
The role of attitude theory in marketing / Richard J. Lutz --
Central and peripheral routes to advertising effectiveness : the moderating role of involvement / Richard E. Petty, John T. Cacioppo, David Schumann --
Recent attribution research in consumer behavior : a review and new directions / Valerie S. Folkes --
Economic psychology / W. Fred van Raaij --
The role of family communication in consumer socialization of children and adolescents / George P. Moschis --
Joint decisions in home purchasing : a muddling-through process / C. Whan Park --
Reference group influence on product and brand purchase decisions / William O. Bearden, Michael J. Etzel --
Effects of group pressure upon the modification and distortion of judgments / Solomon E. Asch --
A propositional inventory for new diffusion research / Hubert Gatignon, Thomas S. Robertson --
The continuing significance of social class to marketing / Richard P. Coleman --
The sacred and the profane in consumer behavior : theodicy on the odyssey / Russell W. Belk, Melanie Wallendorf, John F. Sherry, Jr. --
Primitive aspects of consumption in modern American society / Elizabeth C. Hirschman --
Culture and consumption : a theoretical account of the structure and movement of the cultural meaning of consumer goods / Grant McCracken --
Body ritual among the Nacirema / Horace Miner.

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