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Management of a sales force / William J. Stanton, Rosann L. Spiro.

By: Contributor(s): Material type: TextTextSeries: Marketing and advertising seriesPublisher: Boston : Irwin, [1999]Copyright date: ©1999. Edition: Tenth editionDescription: xxviii, 628 pages : illustrations (some color) ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 025621896X (acidfree recycled paper)
Subject(s): DDC classification:
  • 658.81 20 S.W.M
Summary: This text covers the concepts and applies the theories associated with managing a sales force. It emphasizes relationship selling and the use of team-selling.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.81 S.W.M (Browse shelf(Opens below)) Available 00003210

Revised edition of: Management of the sales force. 8th ed. c1991.

Includes bibliographical references and index.

This text covers the concepts and applies the theories associated with managing a sales force. It emphasizes relationship selling and the use of team-selling.

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