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E-business : principles and practice / Jennifer Rowley.

By: Material type: TextTextPublisher: New York : Palgrave, [2002]Copyright date: ©2002. Description: xiv, 266 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0333949137 (cloth)
Subject(s): DDC classification:
  • 658.84 21 R.J.E
Online resources:
Contents:
Introduction - Frameworks for e-business - Technologies - Web-site Design and Searching - Creating an e-presence - Serving Customers - Online Communities - The e-business Enterprise - e-business Strategy - Protecting Online Communities and Societies
Summary: This text offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organizational studies.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B8 Commerce and business administration ( Management Information Systems ) 658.84 R.J.E (Browse shelf(Opens below)) Available 00000956

Includes bibliographical references and index.

Introduction - Frameworks for e-business - Technologies - Web-site Design and Searching - Creating an e-presence - Serving Customers - Online Communities - The e-business Enterprise - e-business Strategy - Protecting Online Communities and Societies

This text offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organizational studies.

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