Business : a changing world / O.C. Ferrell , Geoffrey Hirt , Linda Ferrell.

By:

Ferrell, O. C [author]

Contributor(s):

Material type: Text

TextPublisher: Boston : McGraw-Hill/Irwin, [2006]Copyright date: ©2006 Edition: Fifth editionDescription: xxxiv, 506, G-13, N-16, I-12 pages : color illustrations ; 26 cm. + 1 computer disk (4 3/4 inch)Content type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0072973587 (pbk. : alk. paper)

Subject(s):

DDC classification:

650 22 F.O.B.

Contents:

Business in a changing world -- The dymanics of business and economics -- Business ethics and social responsibility -- The legal and regulatory environment -- business in a borderless world -- Managing information technology and e-business -- Starting and growing a business -- Options for organizing business -- Smalll business, entrepreneurship, and frachising -- The business plan -- Managing for quality and competitiveness -- The nature of management -- organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Personal career plan -- Marketing: developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Financing the enerprise -- Money and the financial system -- Accounting and financial statements -- Financial management and securities markets -- Personal financial planning.

Summary: Enables you to cover the topics at the level of depth you want. With market-leading teaching support and the content available, this is an introductory business textbook on the market.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B5	Commerce and business administration ( General )	650 F.O.B. (Browse shelf(Opens below))	Available		00004486

Includes bibliographical references and indexes.

Business in a changing world --
The dymanics of business and economics --
Business ethics and social responsibility --
The legal and regulatory environment --
business in a borderless world --
Managing information technology and e-business --
Starting and growing a business --
Options for organizing business --
Smalll business, entrepreneurship, and frachising --
The business plan --
Managing for quality and competitiveness --
The nature of management --
organization, teamwork, and communication --
Managing service and manufacturing operations --
Creating the human resource advantage --
Motivating the workforce --
Managing human resources --
Personal career plan --
Marketing: developing relationships --
Customer-driven marketing --
Dimensions of marketing strategy --
Financing the enerprise --
Money and the financial system --
Accounting and financial statements --
Financial management and securities markets --
Personal financial planning.

Enables you to cover the topics at the level of depth you want. With market-leading teaching support and the content available, this is an introductory business textbook on the market.

System requirements for accompanying CD-ROM: PC: Pentium based processor, Microsoft Windows 98/2000/XP, Microsoft Internet Explorer 5.5 as default browser, Microsoft Office or equivalent; MAC: PowerPC processor, Mac OS 9, Microsoft Internet Explorer 5.1 as default browser, Microsoft Office or equivalent.

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