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Voice of the people : readings in public opinion and propaganda / edited by Reo M. Christenson, Robert O. McWilliams.

Contributor(s): Material type: TextTextSeries: Publisher: New York : McGraw-Hill, 1967Edition: second editionDescription: vii, 632 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 303.38 19 C.R.V
Contents:
The nature of public opinion -- The cultural, social, and psychological background of public opinion -- The mass media: the role of the press -- The mass media: television, radio, and movies -- The mass mind: fact or fiction? -- Censorship and freedom -- The nature of propaganda -- Political propaganda: American election campaigns -- Political propaganda: totalitarian indoctrination -- The United States and world opinion -- Public relations: the engineering of consent -- Advertising: the merchandising of illusion -- Polling: the measurement of public opinion -- The competence of public opinion.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Main library A3 303.38 C.R.V (Browse shelf(Opens below)) Available 00002347

Includes bibliographical footnotes and index.

The nature of public opinion --
The cultural, social, and psychological background of public opinion --
The mass media: the role of the press --
The mass media: television, radio, and movies --
The mass mind: fact or fiction? --
Censorship and freedom --
The nature of propaganda --
Political propaganda: American election campaigns --
Political propaganda: totalitarian indoctrination --
The United States and world opinion --
Public relations: the engineering of consent --
Advertising: the merchandising of illusion --
Polling: the measurement of public opinion --
The competence of public opinion.

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