Mastering strategic management / Tim Hannagan.

By:

Hannagan, Tim [author]

Material type: Text

TextSeries: Palgrave master seriesPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002Description: x, 213 pages : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

033392746X

Subject(s):

DDC classification:

658.4012 21 H.T.M

Online resources:

Contents:

Summary: Mastering Strategic Management provides a clear and insightful exploration of the complex issues faced by managers today. Strategic management is a plan of action to enable an organisation to succeed in this changing world through the dynamic management organisation and leadership of private and public sector companies and institutions.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B6	Commerce and business administration ( HR Management )	658.4012 H.T.M (Browse shelf(Opens below))	Available		00000281
Books	Main library B6	Commerce and business administration ( HR Management )	658.4012 H.T.M (Browse shelf(Opens below))	Available		00000882

Includes bibliographical references (p. 204-205) and index.

1. White is strategic management? --
2. Strategic analysis --
3. Strategic options --
4. Strategic action planning --
5. Strategic marketing --
6. Strategy for meeting the needs of customers --
7. Strategy for maintaining a competitive advantage --
8. Strategic management in different organisational cultures --
9. Strategic leadership --
10. Managing strategic change.

Mastering Strategic Management provides a clear and insightful exploration of the complex issues faced by managers today. Strategic management is a plan of action to enable an organisation to succeed in this changing world through the dynamic management organisation and leadership of private and public sector companies and institutions.

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