The power of corporate communication : crafting the voice and image of your business / Paul Argenti, Janis Forman.
Material type:
TextPublisher: New York : McGraw-Hill, [2002]Copyright date: ©2002. Description: vii, 294 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 0071379495
- 9780071379496
- 658.45 21 A.P.P
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B7 | Commerce and business administration ( HR Management ) | 658.45 A.P.P (Browse shelf(Opens below)) | Available | 00002843 |
Includes bibliographical references (p. 267-282) and index.
Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. This is a guide for mastering the art - and leveraging the power - of corporate communication.
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