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Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright.

By: Contributor(s): Material type: TextTextPublisher: Boston : McGraw-Hill/Irwin, [2001]Copyright date: ©2001. Edition: Third editionDescription: xiii, 990 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072312831
Subject(s): DDC classification:
  • 658.514 21 B.R.S
Online resources:
Contents:
Contenido: Integrating technology and strategy: a general Management perspective. -- Design and implementation of technology strategy: an evolutionary perspective. -- Enactment of technology strategy-developing a firm's innovative capabilities. -- Enactment of technology strategy-creating and implementing a development strategy.
Summary: This book continues its tradition of market leadership by using a combination of text, readings and cases to bring to life the latest research on these critical business challenges.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Management Information Systems ) 658.514 B.R.S (Browse shelf(Opens below)) Available 00002695

Includes bibliographical references and indexes.

Contenido: Integrating technology and strategy: a general Management perspective. --
Design and implementation of technology strategy: an evolutionary perspective. --
Enactment of technology strategy-developing a firm's innovative capabilities. --
Enactment of technology strategy-creating and implementing a development strategy.

This book continues its tradition of market leadership by using a combination of text, readings and cases to bring to life the latest research on these critical business challenges.

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