Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright.
Material type:
TextPublisher: Boston : McGraw-Hill/Irwin, [2001]Copyright date: ©2001. Edition: Third editionDescription: xiii, 990 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 0072312831
- 658.514 21 B.R.S
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Main library B7 | Commerce and business administration ( Management Information Systems ) | 658.514 B.R.S (Browse shelf(Opens below)) | Available | 00002695 |
Includes bibliographical references and indexes.
Contenido: Integrating technology and strategy: a general Management perspective. --
Design and implementation of technology strategy: an evolutionary perspective. --
Enactment of technology strategy-developing a firm's innovative capabilities. --
Enactment of technology strategy-creating and implementing a development strategy.
This book continues its tradition of market leadership by using a combination of text, readings and cases to bring to life the latest research on these critical business challenges.
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