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Foundations of marketing / William Pride, O. C. Ferrell.

By: Contributor(s): Material type: TextTextPublisher: Boston : Houghton Mifflin, [2009]Copyright date: ©2009. Edition: Third editionDescription: xxi, 569 pages : color illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780618973378 (pbk.)
  • 0618973370
Subject(s): DDC classification:
  • 658.8 22 P.W.F
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 P.W.F (Browse shelf(Opens below)) Available 00003507

Includes bibliographical references (p. 513-542) and indexes.

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