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Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson.

By: Contributor(s): Material type: TextTextPublisher: Boston, Mass. : Harvard Business School Press, [2004]Copyright date: ©2004. Description: xvii, 269 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1591391962
  • 9781591391968
Subject(s): DDC classification:
  • 658.8 22 N.P.M
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 N.P.M (Browse shelf(Opens below)) Available 00007057

Includes bibliographical references (p. [235]-253) and index.

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