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Competitive marketing strategy / John A. Czepiel.

By: Material type: TextTextSeries: The Prentice-Hall series in marketingPublisher: Englewood Cliffs, NJ : Prentice Hall, [1992]Copyright date: ©1992 Description: xvii, 491 pages : illustration ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0131430823 :
  • 0536588295
  • 9780536588296
Subject(s): DDC classification:
  • 658.8 20 C.J.C
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 C.J.C (Browse shelf(Opens below)) Available 00003835

Includes bibliographical references and index.

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