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Marketing / Eric N. Berkowitz ... [et al.].

Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublisher: Boston : Irwin/McGraw-Hill, [2000]Copyright date: ©2000. Edition: Sixth editionDescription: xxxii, 736 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0073656453 (alk. paper)
Subject(s): DDC classification:
  • 658.8 21 M.
Contents:
Initiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 M. (Browse shelf(Opens below)) Available 00002909

Includes bibliographical references and index.

Initiating the marketing process --
Understanding buyers and markets --
Targeting marketing opportunities --
Satisfying marketing opportunities --
Managing the marketing process.

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