Consumer behavior : buying, having, and being / Michael R. Solomon.

By:

Solomon, Michael R [author]

Material type: Text

TextSeries: The Prentice Hall international series in marketing | The Prentice Hall international series in marketingPublisher: Upper Saddle River, N.J. : Prentice Hall, [2002]Copyright date: ©2002. Edition: Fifth editionDescription: xvii, 549 pages : color illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

013091360X
9780130913609

Subject(s):

Consumer behavior

DDC classification:

658.8342 21 S.M.C

Contents:

Sec. I. Consumers in the marketplace: ch. 1. An introduction to consumer behavior -- Sec. II. Consumers as individuals: Ch2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude change and interactive communications -- Sec. III. Consumers as decision makers: Ch. 9. Individual decision making -- Ch. 10. Buying and disposing -- Ch. 11. Group influences and opinion leadership -- Ch. 12. Organizational and household decision making -- Sec. IV. Consumer and subcultures: Ch. 13. Income and social class -- Ch. 14. Ethnic, racial, and religious subcultures -- Ch. 15. Age subcultures -- Sec. V. Consumers and culture: Ch. 16. Cultural influences on consumer behavior -- Ch. 17. The creation and diffusion of consumer culture.

Summary: In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B8	Commerce and business administration ( Marketing )	658.8342 S.M.C (Browse shelf(Opens below))	Available		00001353

Includes bibliographical references and indexes.

Sec. I. Consumers in the marketplace: ch. 1. An introduction to consumer behavior --
Sec. II. Consumers as individuals: Ch2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation and values --
Ch. 5. The self --
Ch. 6. Personality and lifestyles --
Ch. 7. Attitudes --
Ch. 8. Attitude change and interactive communications --
Sec. III. Consumers as decision makers: Ch. 9. Individual decision making --
Ch. 10. Buying and disposing --
Ch. 11. Group influences and opinion leadership --
Ch. 12. Organizational and household decision making --
Sec. IV. Consumer and subcultures: Ch. 13. Income and social class --
Ch. 14. Ethnic, racial, and religious subcultures --
Ch. 15. Age subcultures --
Sec. V. Consumers and culture: Ch. 16. Cultural influences on consumer behavior --
Ch. 17. The creation and diffusion of consumer culture.

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

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