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Advertising fundamentals / Philip Ward Burton, William Ryan.

By: Contributor(s): Material type: TextTextSeries: Grid series in advertising and journalismPublisher: Columbus, Ohio : Grid Pub., c1980Edition: Third editionDescription: 882 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0882441892
Subject(s): DDC classification:
  • 659.1 20 B.P.A
Contents:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B8 Commerce and business administration ( Marketing ) 659.1 B.P.A (Browse shelf(Opens below)) Available 00002366

Includes bibliographical references and index.


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